Rob Laughton

Rob Laughton

Rob Laughton works to ensure that Rt7's companies continue to develop and grow.

He is responsible for generating interest in products and services we offer by leveraging online and offline marketing. He also spends his time writing about the world on his personal blog

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Corkcicle Awards

Corkcicle Awards celebrations | We wait with baited breath

Our wholesale brand – Root7 – is in the runnings to pick up Corkcicle Awards tonight at the annual Housewares Conference in the UK. The Housewares Magazine and housewareslive.net have a long history of creating successful events for the housewares industry: the Housewares Conference, the Product of the Year Awards, and the Britain’s Best Retailer […]
 
 
ABC for Life

ABC for Life website launched | Charity Work

Since basing our family in South Africa, my wife has become involved with a community outreach project called ABC for Life which seeks to assist disadvantages school children in written and verbal English schools. Using a base of teachers from the Harbour Heights community in Hout Bay, the scheme encourages volunteers from across Hout Bay […]
 
 
Root7 Original Website

Root7 Original Website | Tripping down memory lane

We were fortune enough to bump in the first ever iteration of the Root7 original website this week – designed back in 1999. Root7 was a fairly different company back then but we think that the site holds up some 14 years later. Apologies for the wording – we were young. Click on the image […]
 
 
Birando South Africa

Birando South Africa launched | Online Retail

Rt7 have today launched their flagship retail website in South Africa building on the back of our retail websites in the UK and USA. Birando South Africa is initially supplying parts of the range of that we stock through our UK distribution company – Root7 – and will also be stocking part of our party-ware […]
 
 
Google Search Engine Optimisation

Google Teaching The Basics of Search

Google teaching the basics of search engine optimisation – surely they wouldn’t. Oh yes they have. Over the years we have learnt (and continue to learn) is a whole load on what search engines want from websites – and how this affects the rankings of search engines for any particular query. We have researched, practiced […]
 
 
Ixworth Village Website

What a village website teaches us about great content

One of the largest issues that many website owners have is in producing great content on a regular basis for your website. Content is king – it gives people a reason to visit your website, allows your website to be found more often online and also allows you to reach out and bring people back […]
 
 
Samaritans Bury St Edmunds

Samaritans Bury St Edmunds website launched

Rt7 have had family connections with volunteers who assist with the work of Samaritans in Bury St Edmunds for over thirty years. a great charity that supports individuals in crisis who want help. When we were asked to help build the local branch a website we jumped at the chance to work alongside the volunteers […]
 
 
Citrus Zinger in Esqurie

Citrus Zinger featured in Esquire

Root7 took on the UK launch of the Citrus Zinger – a part of the Aqua Zinger range of drinking water bottles – back in November 2012.  A great editorial from Esquire magazine this month is a key moment for the range. Launched to our retailers at the Spring Fair in Birmingham, the Citrus Zinger […]
 
 
The Distilled Water Company

The Distilled Water Company | Site Relaunch

We launched “The Distilled Water Company” back in 2009 building on our existing infrastructure base and focus on different types of water. It was launched after we failed to acquire a similar company whose owner was retiring from the wacky world of water. We were the first focused provider of Distilled Water online and developed […]
 
 
Vinturi Website

Vinturi website skinned

Rt7 have been redeveloping some of our feeder product sites to give them a little more life and soul. Vinturi.org.uk has been operating in the UK for over four years and has represented the brand online. We have further integrated the website with our online commerce supplier – Birando UK – and our wholesale side […]
 
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